Banks Pay More Per Click

From Wordstream, a search marketing firm:

The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.

Where Does Google Make Its Money? [ infographic ]

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