The Making of a Magazine Cover: The Man in the White Hat

Love this behind-the-scenes look at the latest issue of Bank Director magazine.

The Bank Spot

In the world of magazine journalism, there are few things more important than the cover story. I believe this is still true in magazine publishing today, although the importance of the cover story might eventually join the typewriter and 35mm camera as relics of the past as digital magazines become more prevalent.  Most webzines, whose designs are often indistinguishable from any other website, would never devote all that precious space on their home pages to one story.

When I was a newspaper reporter, my goal was to get on the front page as often as I could. Above the fold was good. The upper right hand corner, as the lead story, was better. A story that ran across the entire top of the front page under a banner headline was like hitting the lottery.

I have spent most of my journalism career in magazines, either with a monthly or now…

View original post 1,231 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s